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Soma Concepts & Solutions

Soma Concepts & Solutions is a marketing communications company that provides fresh, results-focused marketing ideas for carefully chosen clients.

We believe in trust, truth, lots of hard work, and success for our clients.

About SOMA

What can Soma Concepts & Solutions do for you? It’s simple. We help you win.

We push ourselves to create innovative ideas that provide results, ultimately exceeding our clients’ expectations. We research, debate, plan, evaluate, and start from scratch if necessary, with the number-one goal always in mind: reaching our clients’ corporate sales objectives through clever, targeted marketing initiatives. It’s as simple as that.

How do we do this? We communicate your message to your customers in a way that compels them to buy your product or service.

We are competitors. We know how to win, succeed, break down any walls and fly over any hurdles. This is what we crave. This is what we do best. As a result, we have learned what it takes to help our clients succeed in the world of sales and marketing.

Bottom line: We don’t win unless our clients succeed.

About Kari Kylo

Don’t be surprised to hear Kari ask, “What is The Plan?”

One of Kari’s greatest passions is creating the ultimate marketing plan. She enjoys sitting down with various individuals within an organization and learning exactly who they are, what their strengths and weaknesses are, what they are selling, and what their future objectives are. Strategy is her strength. There is nothing more thrilling than to build a rock-solid marketing program, match it to a properly executed plan of attack, and observe the results.

What does Kari do best?

Kari builds the game plan, executes it, and delivers results. It's about making a difference.

Kari’s first objective is success for her clients. She only wins when her clients succeed. Therefore, she creates and implements marketing/event/public relations plans with this as her key objective.

Kari has 14-plus years of marketing experience and a diverse portfolio of skills and areas of expertise. Since January 2007, she has owned and managed SOMA Concepts & Solutions. Her clients have included the HSBC Celebration of Light Fireworks Festival, BC Hydro, Vancouver Sun Garden Show, Canada-China Lawyers Foundation, Cowell Auto Group and Josephson Angus Barristers. From 2000 through to 2006, she worked at Brian Jessel BMW as the Marketing Manager. Over a seven-year period, Kari developed and managed innovative events and marketing programs that helped the company grow to be the top-selling BMW dealership in Canada.

Her past agency experience includes PACE Group and DDB. Her clients included Molson Indy Vancouver, Canada Place Corp., McDonalds and Save-On-Foods. In addition, she has worked with various non-profit organizations such as the Empty Stocking Fund, Make-a-Wish Foundation Canada, and Covenant House Vancouver.

Services

As we move into the fun, yet competitive world of sales and marketing with each new client, we approach it the same way as a sports team planning for the big game. The ultimate goal is to win, but an overall game plan needs to be developed in order to ensure success. Who is the competition? Who is the audience? Where is the game being played? What equipment do we need? Who are the key players? What pre-game training needs to be done? What are the event-day plays?

We will create an overall plan for your organization that will meet your ultimate goals and objectives. We will design a strategy and provide a tactical implementation process, utilizing our diverse range of services.

Marketing Communications

Marketing is a game. A very fun game. It is all about strategy. We offer all of the tactical solutions to help you win your game.

Public Relations

Who is your public, and what is your relationship with them? We'll do the research for you and ensure that they are on your team.

Event Management

We believe that one of your best plays, and the strongest way to leverage your marketing dollars, is to develop an event or sponsorship. We know how to ensure that you get a minimum 3:1 return on your dollar. An event or sponsorship is a winning solution if constructed properly. Let us put this play in the game for you.

Portfolio

Since Soma Concepts & Solutions launched in January 2007, the company has welcomed an exciting and diverse group of clients. Our marketing focus has been on event management, public relations, and the development of integrated marketing campaigns. Here is a brief overview of our past and present clients.

HSBC Celebration of Light

Key Responsibility: General Management

Responsible for all aspects of managing the HSBC Celebration of Light fireworks festival, the largest international fireworks competition in the world. Duties include:

www.hsbccelebrationoflight.com

Cowell Auto Group

Key Responsibility: Strategic Marketing Development and Execution

SOMA Concepts & Solutions developed a 2008 strategic marketing campaign for Cowell Auto Group’s three dealerships: Land Rover/Jaguar Richmond, Audi of Richmond, Cowell Volkswagen. We consult on an on-going basis to ensure that the marketing plan is executed efficiently and effectively.

www.cowellautogroup.com

Josephson Angus Barristers

Key Responsibility: Strategic Marketing Development and Execution

We developed a 2008 strategic marketing and business development plan. SOMA Concepts & Solutions consults on an on-going bases. Responsibilities include event planning, e-marketing, publication development, website expansion, and database management.

www.jabarristers.ca

BC Hydro

Key Responsibility: Project Management and Public Relations

SOMA Concepts & Solutions consults on an on-going basis for the Power Smart Residential Marketing Division of BC Hydro. Responsibilities have included managing elements of the Team Power Smart campaign, including strategic planning, marketing material development, and event assistance. In addition, we consult on various public relations activities for the residential marketing division.

www.bchydro.com/powersmart

Canada-China Lawyers Forums

Key Responsibility: Event Management

We produced a five-day conference that took place in Vancouver and Toronto. The top 10 law firms in China were invited to Canada to meet with the top 10 Canadian law firms. SOMA Concepts & Solutions organized the development of all marketing materials, acquired sponsors and ensured fulfillment, booked meeting rooms and accommodations, coordinated AV requirements, organized VIP receptions and conference meals, and booked and executed special excursions.

Currently, Kari Kylo is the Executive Director of the Canada-China Lawyers Foundation.

www.canada-china-lawyers.ca

Vancouver Sun Garden Show

Key Responsibilities: Media Planning and Public Relations

We developed the media plan for the Vancouver Sun Garden Show, and executed public relations initiatives.

www.vancouversungardenshow.com

Brian Jessel Magazine

While working at Brian Jessel BMW from 2000 to 2007, Kari Kylo launched, and was Editor-in-Chief of Brian Jessel Magazine. Her responsibilities included managing advertising sales, assigning editorial content and photography, and overseeing layout and design.

www.brianjesselbmw.com

Contact

Please do not hesitate to contact us for further information regarding our marketing services. We are dedicated to exceeding our clients’ expectations.

Suite 906 – 925 West Georgia Street
Vancouver, BC
V6C 3L2
Phone: (604) 617.4004
Fax: (604) 696.9439

info@somaworks.com

News

Links

For information on various marketing-related topics visit:

American Marketing Association – British Columbia Chapter
Canadian Public Relations Society
Advertising Age
Strategy Magazine
Marketing Magazine
Event Marketer Magazine
The Canadian Press

Q & A

Where did you come up with the name SOMA Concepts & Solutions?

SOMA is the acronym for South Main, which is an area of Vancouver, British Columbia. SOMA is one of the oldest areas of Vancouver, and has rich historical significance. Currently, SOMA is enjoying an exciting resurgence. The area is edgy, creative and inspiring, yet it was built on a solid foundation, filled with passion and history. This is where SOMA's Managing Director, Kari Kylo, lived when the company was first launched. She loved the energy of the area, and was drawn to the name. As a result, SOMA Concepts & Solutions became the name of her marketing company.

How long have you been in business?

Since January of 2007.

What are your main business areas of focus?

Marketing. Strategic planning and development. Event management. Public relations.

What kind of budget does my organization need to implement an effective marketing plan?

Don’t hesitate to contact us, and we will provide you with a complimentary initial consultation where we can review your corporate goals, and review what kind of marketing strategy makes sense to ensure you reach your objectives. With this information, we can provide you with a preliminary idea of your marketing budget should look like.

What does a well-developed marketing plan consist of?

A good marketing plan should reveal a detailed understanding of the organization: its history, competition, target market, strengths, weaknesses, opportunities and threats. The overall sales and marketing goal must be defined, and the measurable objectives listed. The strategy provides a detailed overview as to how the objectives will be achieved. The tactical execution needs to be developed with precision, as this is where the plan is critical to success. Finally, the budget should be line-itemed, and a critical timeline defined. If your marketing plan encompasses all of this, you are off to a good start. If it doesn’t, stop whatever you are doing, and go back to plan development. We are available to help you in this area.

If you don’t know where you are going, you will never get there.

What makes SOMA Concepts & Solutions different from other advertising agencies and marketing consultants?

Our clients receive extensive one-on-one time with us as we explore and develop their overall plan. We will always go the extra mile in order for our clients to succeed. Our clients receive significant return on their investment, and we are dedicated to exceeding our customers’ highest expectations.

What is your favourite quote?

"The definition of insanity is doing the same thing over and over and expecting different results." - Benjamin Franklin